Back in black (and white)

It’s been a long time coming, but I am so happy to finally announce the rebrand that has been cooking away in the back of my brain for more years than I care to admit.

Introducing Jayelle Illustration.

I’ll be honest, much of my indecisiveness around rebranding has been mostly down to a long running identity crisis which has only begun to resolve itself if the last few years. It’s a funny thing, being a creative person – you’re sure you know what your path is destined to be, and more often than not you put so much pressure on yourself to fit a particular mould that you slowly lose the expressionism and innocent creativity that birthed your artistic soul in the first place.

I was always very resistant to the cards that life dealt me when it came to my career. I didn’t want to be a marketer, I didn’t understand it, I wasn’t trained in it. And I sure as hell didn’t want to do anything that didn’t involve doodling away all day long. As the years have gone by and I’ve expanded my knowledge in marketing, applying my artistic skills where they are suitable or provide a unique solution as part of a campaign and discovered that there is in fact a beautiful niche for illustration led marketing creative my brain has become a whirlwind of ideas.

As it turns out, my background in animation and pre-production design has designated itself as the perfect companion to campaign concepts – narrative, storytelling, composition and expression are all elements that are so highly important to both of these areas of study and I have been blessed with such an opportunity to marry the two of these worlds.

I’m excited to see where this discovery of heightened awareness of narrative art and illustration and marketing as a combined concept takes me as I expand Jayelle Illustration as a brand. Does this journey excite you too? If you are bubbling with inspiration and want to throw around some ideas about how this exciting and bespoke approach could benefit your business now is the time to get in touch before the secret gets out.